Good information on a new approach to raise awareness about food allergies - every little bit counts with the alarming rise in the number of FA kids.

The CNN video is very interesting and it's full of good facts and informaton about food allergies. Allergy Kids is a great organization that promotes food allergy awareness. They carry many products with that "!" label that are helpful to food allergy families. The "!" label isn't widely recognized outside of the food allergy community yet though.

The mission of this company is protecting kids with food allergies by raising awareness through a universal symbol. Hopefully, widespread adoption and recognition of the symbol will achieve this goal.